Study on Key Success Factors of Leisure Agricultural Areas of International Tourism Levels from the View of Core Resources and Competitive Advantage

With economic growth and social change, leisure activities have become a key to satisfy the public’s recreational needs. Tourism industries of leisure agricultural areas combining industry, culture, leisure, and living have transformed into a drive to boost local economies. Thus, this study aimed to probe into the development factors and conditions of international tourism levels in leisure agricultural areas from the view of core resources and competitive advantage, and determine the key success factors (KSF) through AHP. The research findings demonstrated that the KSF of leisure agricultural areas of the international tourism level include: agriculture resource application, overall characteristics, product originality and development, market segmentation and positioning, resource uniqueness, environmental protection, conservation and crisis management, and traffic and signal systems, which are strengthened into three critical factors: core resources of leisure agricultural area, environmental conservation and traffic quality .